Do you ever wonder why your electrical business isn’t showing up high on Google’s ‘Local Pack’? Today we’re going to look at one reason why your business struggles to get noticed by Google.

First, we’re going to examine a top-ranking site on Google and compare it one that ranks near the bottom. And we’ll at some of the strengths of the top-ranking site and why it’s ranking near the top.

What Is the Local Pack?

When someone searches for a local service—like “electrician near me”—Google displays a map and a list of 3 top businesses. This is known as the “Local Pack.” It appears below paid ads and gets significantly more attention than organic results further down the page.

Here’s an example of the ‘Local Pack’ in a desktop and mobile format, for an ‘electrician dallas’ search

Google's Local Pack for Desktop and Mobile views for a 'electrician near me' search

Why the Local Pack Matters

1. Higher Engagement

Businesses in the Local Pack see up to 120% more engagement—calls, clicks, and leads—compared to those outside it.

2. High Buyer Intent

50–75% of searchers take action within 72 hours. If you’re in the top 3, you’re in front of the most motivated prospects.

3. No Ad Spend Required

Unlike Google Ads, you don’t pay per click. It takes time and effort, but once you’re ranking, you don’t need to keep feeding the ad budget.

4. Long-Term Momentum

Your position in the Local Pack creates a flywheel effect. You keep getting leads without constantly spending more money.

4 reasons why Google's 'Local Pack' is worth the effort to rankThe Showdown: #1 vs #20

We looked at two electricians in the same city. One ranks at the top of the Local Pack. The other is buried at position 20. What’s the big difference? The #1 electrician had 18+ citations. The #20 site? Only two.

What Are Citations?

Citations are online business listings that mention your Name, Address, and Phone number (NAP). Google uses them to verify your legitimacy and improve your local SEO.

An explanation of citation sites and 3 examples of citation sites that are important to electriciansExamples of Citation Sites:

  • Google Business Profile
  • Apple Maps
  • LinkedIn
  • Facebook
  • Yelp

There are hundreds of sites, but you only need to focus on the most relevant 40–50.

Tips for Better Citations

  • Use a spreadsheet to keep your NAP info consistent
  • Double-check for typos or variations in business name or address
  • Prioritize industry-specific directories for electricians

Free Download: 40+ Citation Sites for Electricians

I’ve created a free PDF listing over 40 high-value citation sites specifically for electricians. Each entry includes a direct link so you can quickly set up your listings and improve your local SEO.

An images of the downloadable citation sites for electricians PDF👉 Download it here: voltageshield.kit.com/citations

Need Help? I’ll Run a Free Report for You

If you’re not sure where your business is currently listed, send me an email and I’ll run a free citation audit for you:

Email: jon@voltageshield.com

About VoltageShield

We help electricians get found, get called, and get hired. From citation setup to full SEO strategy, we’re here to help local trades dominate search results.