What Ads Are Actually Working for Electricians on Facebook?
I know electricians run ads on Facebook, they’re easy to see on Facebook’s Ads Library. I also know from talking to electricians that ads can often be a waste of money – especially if you are trying to run them yourselves without a solid plan or strategy in place.
In this post, I’m exploring the top five ad strategies I discovered after analyzing more than 1,000 Facebook ads run by electricians across the country.
If you’ve been struggling to get results with Facebook ads—or you’re just curious what the top performers are doing—this is for you.
How I Researched Over 1,000 Electrician Ads
I used Meta’s Ad Library to explore active Facebook ads in the electrical space. If you’re not familiar with it, you can visit facebook.com/ads/library to search any keyword, business, or topic to see what ads are running now (and which have run in the past).
Here’s how I narrowed things down:
- I only looked at active ads that have been running for more than 30 days. If an ad is still live after 30 days, it’s probably working.
- I paid close attention to ads from Mr. Electric, a large franchise that operates in most major metros and has a strong digital marketing presence.
- I also looked at dozens of independent electricians and flagged strategies I saw showing up repeatedly across multiple advertisers.
The 5 Most Effective Facebook Ad Strategies for Electricians
1. Include the City Name in the Headline
One of the simplest and most powerful strategies is using the city or county name right in the ad headline or page title. When people are scrolling Facebook, they won’t know you’re local unless you spell it out.
Examples:
- “Mr. Electric of Cincinnati East”
- “Snohomish County Electrical Services”
Including the location helps your ad stand out from generic competitors and builds instant relevance.
2. Use Images That Show People
It might seem obvious, but ads that include real people—especially faces—get way more attention. A face stops the scroll. A newly installed electrical panel (no matter how nice) just doesn’t.
I saw this across companies, not just Mr. Electric. The longer I browsed ads, the more I noticed that the ones with people jumped out—and the ones with just technical equipment blurred together.
3. Make an Offer: Discounts, Financing, or Urgency
Many of the most effective ads included an offer. That could be a discount, limited-time incentive, or a financing plan.
Examples I found:
- “$250 off panel upgrades” – Mr. Electric
- “15% off kitchen rewire” – Local Utah electrician
- “Promotional financing for EV panel installs”
These types of ads create urgency and give the customer a reason to take action now—rather than scroll past.
4. Target Niche Services, Not Just “General Electrical Work”
Generic messaging like “We’re your local electrician” isn’t as effective as highlighting specific problems or services. The best-performing ads spoke directly to a very specific need.
Examples:
- “Having flickering lights? Let us diagnose the issue.”
- “Hot tub installation? Call us for safe wiring.”
- “Need a generator before hurricane season?”
The more specific the service, the more likely the ad will resonate with someone actively searching for that solution.
5. Mention Distance from Local Landmarks
This was a strategy used primarily by Mr. Electric, but it’s brilliant. Ads would say things like:
- “Only 1.3 miles from Stone River Mall”
- “Just 2 miles from Hamilton Place in Chattanooga”
This kind of hyperlocal positioning makes the business feel part of the community, which builds trust and increases conversion rates. Combine this with the city name and face in the image? That’s a winning formula.
Why These Facebook Ad Strategies Work
All five of these strategies build trust, familiarity, and relevance. They speak to specific problems, show real people, make compelling offers, and localize the business in the viewer’s mind. That’s how you create the “know, like, and trust” factor that gets people to click.
Final Thoughts
If you’re an electrician trying to grow your business, these Facebook ad strategies can help you stand out and get more qualified leads.
I’m Jon from Voltage Shield, and I specialize in helping electricians get found, get called, and get hired. If you want help with your marketing—or just want to talk shop—feel free to reach out.