What Electricians Can Learn from Mr. Electric of Dallas (and Why They’re Winning Local Search)
Last week, we looked at a few electrician websites that had big opportunities to improve their local search presence. This week, we’re flipping it—looking at a company that’s doing it right, so we can break down what’s working and maybe steal a few good ideas.
Why Local Search Matters
When people search “electricians near me” or “electrician Dallas,” they’re usually shown a group of local results at the top of Google—this is called the Local Pack. Getting your business listed here can lead to 126% more engagement than not being listed at all. It’s prime real estate, and it’s where small businesses should be focused.
Today, we’re looking at Mr. Electric of Dallas, one of the top performers in the Dallas electrician market.
A Look at Their Google Business Profile
- Primary category set to “Electrician”
- Online booking enabled
- Phone number and directions clearly displayed
- Service areas filled in (Dallas)
- Over 160 high-quality photos uploaded
- Consistent, high-rated reviews
If you’re not regularly adding photos and keeping your profile up to date, you’re missing an easy win.
Their Website: What They’re Doing Well
Check out Mr. Electric of Dallas’ website, there’s lots to learn from.
- Clear headline + “Call Now” button
- Easy online scheduling
- They mention Dallas and neighborhoods served
- Well-organized list of services
- Photos of real technicians and branded vans
- Phone number / contact call-to-action shown multiple times
- Strong trust-building section (upfront pricing, licensed/insured, no overtime fees)
Most electricians bury this stuff—Mr. Electric puts it front and center.
What the Data Says (SEO Breakdown)
- #2 for “electrician in Dallas Texas”
- #7 for “Dallas electrician”
- #1 for branded searches like “Mr. Electric of Dallas”
Their homepage ranks for the bulk of their important keywords—proof that a long, content-rich homepage works.
SEO Fundamentals They’ve Nailed:
- Meta titles & descriptions
- Image alt text
- Proper heading structure
- Canonical tag setup
- Clean internal linking
Local Search Visibility
Using a local rank tracker grid, we checked how they show up across a 10-mile radius in Dallas. The results?
- #1 in many of the areas closest to their location
- Top 3 visibility in outlying areas
Competing against hundreds of electricians—and still dominating.
Why They’re Winning: Backlinks, Citations & Reviews
Backlinks
They have fewer backlinks than some competitors (4,000 vs. 141,000) yet still outrank them. Why? Because they’ve built a strong local presence, not just a pile of links. At the local level, quality of links matter far more than than the quantity.
Local Citations
They’re listed on many of the major directories:
- Yelp
- MapQuest
- Yellow Pages
- And many, many more
They’re missing Bing and Apple Maps—easy wins if they fix that.
NAP Consistency
They do have some issues with NAP (Name, Address, Phone) consistency—three different phone numbers were found. Fixing this would help tighten their rankings even further.
Reviews
- Healthy mix of 1–5 star reviews
- Regular review activity (every 2–3 weeks)
- Organic, real feedback—not review-gated
This is exactly what Google wants to see.
Final Takeaways for Electricians
If you’re an electrician trying to grow your business, here’s what you can take away from Mr. Electric of Dallas:
- Fill out your Google Business Profile completely
- Post photos regularly
- Design a homepage that builds trust (with lots of content) and gets calls (with lots of phone numbers and contact forms)
- Get listed in as many reputable directories as possible
- Keep your NAP (name, address, phone number) consistent across your digital presence
- Collect new reviews every few weeks and don’t worry if there’s one or two negative reviews that occasionally surface
